Advertising plays a central role in customer acquisition. Through targeted advertising campaigns and messages, companies can reach their target group and attract the attention of potential customers. Within a PR strategy, advertising can be used as an effective tool to attract new customers and drive the company's growth. The combination of PR and advertising creates a powerful synergy. PR agencies can support advertising campaigns by building a credible backstory and a strong online presence. This increases customer trust and enhances the impact of advertising.

Publicity through strategic PR

Strategic PR involves the targeted dissemination of corporate news and messages. This contributes to publicity by ensuring that relevant information is heard in the media and by the target group. The integration of advertising into the PR strategy reinforces this publicity and promotes the visibility of the company.

There are numerous examples of successful companies that have won customers and raised their profile through a clever combination of PR and advertising. These companies use the power of strategic PR to place their messages in the media and complement this with targeted advertising campaigns to reach potential customers.