Advertising agencies and PR agencies - both play an important role in increasing the visibility and success of companies. But what is the difference between them and which agency is the right choice for your specific needs?

The difference between an advertising agency and a PR agency lies in their approach to communication. Advertising agencies focus on marketing and promoting products and services through paid advertising, while PR agencies focus on building and maintaining a company's reputation and can also implement advertising measures for clients so that they match the corporate identity. In many cases, advertising and PR complement each other to create a comprehensive communication strategy.

Advertising agencies

Advertising is a targeted marketing practice in which products or services are promoted via paid advertisements and campaigns. The key features of advertising are

Paid media: Advertising is based on paid media, be it in the form of advertisements in print media, on television, radio or digital channels.

Targeted messages: Advertising aims to convey clear messages and present a product or service in a positive light.

Creative campaigns: Advertising agencies develop creative advertising campaigns to attract the attention of the target group.

Measurable results: The success of advertising can often be measured in terms of KPIs such as clicks, conversions and sales.

Public Relations, PR for short
PR agencies focus on building and maintaining relationships between a company and its various audiences, including the media, customers, investors and the general public. Some key aspects of PR are:

Build relationships: PR agencies build long-term relationships with media and other stakeholders to gain trust and support.

Strengthening credibility: PR aims to strengthen the credibility and reputation of a company through authentic communication and image cultivation.

Crisis communication: In the event of a crisis or negative reporting, PR agencies help to communicate appropriately and minimize the damage.

Strategic communication: PR agencies develop strategic communication plans that support long-term corporate goals.