Your agency for media presence

Media relations: personal, measurable, high quality

Do's and don'ts when writing media releases

The successful publication of media releases requires a clear communication strategy. To ensure that your message is communicated effectively and the media's interest is aroused, the following points must be observed: Clear message It...

The theory of news values

The Art of News: An Introduction to the Theory of News Values In the world of media, the selection and dissemination of news is a complex art based on various criteria. One important theory that explains this phenomenon is the...

Public Relations & Media Relations

Public relations and media relations are interlinked, yet different disciplines of corporate communication. Both are essential for shaping a company's image and gaining the attention of the media. A careful...