Media relations as part of public relations
The aim of the blog is to offer readers a comprehensible and exciting insight into the world of strategic PR.
Strategic media relations for start-ups: an investment in trust
Strategic media relations for startups: An investment in trust One of the primary goals of...
Do's and don'ts when writing media releases
The successful publication of media releases requires a clear communication strategy....
What activities are meant by the term "press relations"?
Press relations, includes the planned publication of information and news to promote the...
The theory of news values
The art of news: An Introduction to the Theory of News Values In the world of media,...
Public Relations & Media Relations
Public relations and media relations are interlinked, but nevertheless different...
Direct customer acquisition through media reports - a myth?
Can media reports and sales be increased directly? Media reports are not only...
The difference between an advertising agency and a PR agency
Advertising agencies and PR agencies - both play an important role in increasing...
The origins of PR
A look at the history of corporate communications The origins of public relations...
Advertising as part of PR
Advertising plays a central role in customer acquisition. Through targeted advertising campaigns and...
The nuance between public relations and corporate communications
The main difference between these two terms is that public relations...
Media relations in corporate communications
A successful media relations strategy enables companies to present themselves as industry experts and...
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