Can media reports and sales be increased directly?

Media reports are not only a means of increasing visibility, but also an effective method of converting prospects into customers. However, unlike social media advertising, it is not possible to directly measure how many new customers a company gains as a result of media reports.

Nevertheless, media reports are not only used to increase a company's visibility, but also as effective tools for attracting and converting prospective customers. They create credibility, guide prospects along the customer journey and promote identification. 

Media reports also serve to create credibility among interested parties. When companies are mentioned in media reports, trust in their products or services is built up. This increases the likelihood that they will become paying customers. In addition, media reports are often seen as the first point of contact in the customer journey. The interest of prospective customers is aroused and they are supported on the path to purchase.

Media reports also offer the opportunity for storytelling. By telling appealing stories, interested parties can identify with companies and offers. This leads to a stronger connection being established with the brand. 

Independent reporting in media reports also helps to build trust. Prospective customers who build trust in a company through media reports are more likely to convert.