Press relations involves the planned publication of information and news in order to influence public perception and the image of a company.

Some examples are: 

• Media contacts: Press relations involves building and maintaining relationships with journalists, editors and other media representatives.  These contacts are crucial for the targeted placement of information.
• Press releases to communicate the latest news, announcements and developments. 
• Media coverage: The aim of press relations is to obtain positive media coverage that strengthens the company's image and reputation.
• Crisis communication: In the event of a crisis or negative reporting, press work helps to manage communication and limit the damage.
• Strategic planning: Successful press work requires a well-thought-out strategy that takes into account the company's goals and messages.

Press relations play a key role in corporate communications. It offers companies the opportunity to communicate their messages to their target groups in a targeted manner and positively influence public opinion. 

In summary, press relations is a strategic communication practice that serves to leverage media relations, strengthen image and positively influence public perception. It is an indispensable part of corporate communications and can contribute significantly to a company's success.