{"id":29464,"date":"2023-09-25T01:56:40","date_gmt":"2023-09-24T23:56:40","guid":{"rendered":"https:\/\/brilliancepr.ch\/?p=29464"},"modified":"2023-12-07T20:26:40","modified_gmt":"2023-12-07T19:26:40","slug":"article-2","status":"publish","type":"post","link":"https:\/\/brilliancepr.ch\/en\/article-2\/","title":{"rendered":"The nuance between public relations and corporate communications"},"content":{"rendered":"<p>[et_pb_section fb_built=\"1\u2033 admin_label=\"section\" _builder_version=\"4.22.1\u2033 custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_row admin_label=\"row\" _builder_version=\"4.22.1\u2033 background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.22.1\u2033 text_font=\"|300|||||||\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"]<\/p>\n<p>The main difference between these two terms is that public relations focuses more on external communication and corporate image, whereas corporate communications encompasses all communication, both internal and external.<\/p>\n<p>Public relations focuses on how companies and organizations are presented to the outside world. The process of targeted creation and dissemination of messages to shape the public image and perception is managed here.<\/p>\n<p>Corporate communication, on the other hand, refers to all communication within a company, both internal and external. This includes the way in which internal communication takes place and how the company effectively conveys its goals and messages to its employees. External communication with stakeholders, customers and the public is also taken into account.\u00a0<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>The main difference between these two terms is that public relations focuses more on external communication and corporate image, while corporate communications encompasses all communication, both internal and external. Public relations focuses on how companies and organizations are presented to the outside world. The process of creating and disseminating targeted messages to shape public image and perception is managed here. Corporate communications, on the other hand, refers to all communication within a company, both internally and externally. This includes the way in which internal communication takes place and how the company effectively conveys its goals and messages to its employees. External communication with stakeholders, customers and the public is also taken into account.\u00a0<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\n\n&nbsp;\n\n<img class=\"alignnone size-full wp-image-28727\" src=\"https:\/\/demo.infomaniak.com\/divi-creative-agency\/wp-content\/uploads\/sites\/131\/2017\/02\/article_5.jpg\" alt=\"\" width=\"1400\" height=\"933\" \/>\n\n&nbsp;\n\nUt velit mauris, egestas sed, gravida nec, ornare ut, mi. Aenean ut orci vel massa suscipit pulvinar. Nulla sollicitudin. Fusce varius, ligula non tempus aliquam, nunc turpis ullamcorper nibh, in tempus sapien eros vitae ligula. Pellentesque rhoncus nunc et augue. Integer id felis. Curabitur aliquet pellentesque diam. Integer quis metus vitae elit lobortis egestas. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi vel erat non mauris convallis vehicula. Nulla et sapien. Integer tortor tellus, aliquam faucibus, convallis id, congue eu, quam. Mauris ullamcorper felis vitae erat. Proin feugiat, augue non elementum posuere, metus purus iaculis lectus, et tristique ligula justo vitae magna.\n\n&nbsp;\n\n<img class=\"alignnone size-full wp-image-28719\" src=\"https:\/\/demo.infomaniak.com\/divi-creative-agency\/wp-content\/uploads\/sites\/131\/2017\/02\/second_image.jpg\" alt=\"\" width=\"1400\" height=\"933\" \/>\n\n&nbsp;\n\nAliquam convallis sollicitudin purus. Praesent aliquam, enim at fermentum mollis, ligula massa adipiscing nisl, ac euismod nibh nisl eu lectus. Fusce vulputate sem at sapien. Vivamus leo. Aliquam euismod libero eu enim. Nulla nec felis sed leo placerat imperdiet. Aenean suscipit nulla in justo. Suspendisse cursus rutrum augue. Nulla tincidunt tincidunt mi. Curabitur iaculis, lorem vel rhoncus faucibus, felis magna fermentum augue, et ultricies lacus lorem varius purus. Curabitur eu amet.\n\n&nbsp;","_et_gb_content_width":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29464","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die Nuance zwischen \u00d6ffentlichkeitsarbeit und Unternehmenskommunikation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brilliancepr.ch\/en\/article-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Nuance zwischen \u00d6ffentlichkeitsarbeit und Unternehmenskommunikation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brilliancepr.ch\/en\/article-2\/\" \/>\n<meta property=\"og:site_name\" content=\"brilliancepr.ch - PR Agentur Schweiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Brilliance-PR\/61551233777882\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-24T23:56:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-07T19:26:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brilliancepr.ch\/wp-content\/uploads\/2023\/12\/Brilliance-PR_logo_-1-e1705910057720.png\" \/>\n\t<meta property=\"og:image:width\" content=\"80\" \/>\n\t<meta property=\"og:image:height\" content=\"44\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/article-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/article-2\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#\\\/schema\\\/person\\\/a1476c635a57a2c1f85241bec4280b78\"},\"headline\":\"Die Nuance zwischen \u00d6ffentlichkeitsarbeit und Unternehmenskommunikation\",\"datePublished\":\"2023-09-24T23:56:40+00:00\",\"dateModified\":\"2023-12-07T19:26:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/article-2\\\/\"},\"wordCount\":226,\"publisher\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/article-2\\\/\",\"url\":\"https:\\\/\\\/brilliancepr.ch\\\/article-2\\\/\",\"name\":\"Die Nuance zwischen \u00d6ffentlichkeitsarbeit und Unternehmenskommunikation\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#website\"},\"datePublished\":\"2023-09-24T23:56:40+00:00\",\"dateModified\":\"2023-12-07T19:26:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/article-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brilliancepr.ch\\\/article-2\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/article-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brilliancepr.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Die Nuance zwischen \u00d6ffentlichkeitsarbeit und Unternehmenskommunikation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#website\",\"url\":\"https:\\\/\\\/brilliancepr.ch\\\/\",\"name\":\"Brilliance PR\",\"description\":\"Starke Media Relations f\u00fcr eine hervorragende Reputation. Wir bringen Unternehmen, Startups, Coaches und Fachpersonen in die Presse.\",\"publisher\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#organization\"},\"alternateName\":\"brilliancepr.ch\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/brilliancepr.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#organization\",\"name\":\"Brilliance PR\",\"url\":\"https:\\\/\\\/brilliancepr.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/brilliancepr.ch\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Brilliance-PR_logo_.png\",\"contentUrl\":\"https:\\\/\\\/brilliancepr.ch\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Brilliance-PR_logo_.png\",\"width\":500,\"height\":500,\"caption\":\"Brilliance PR\"},\"image\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/people\\\/Brilliance-PR\\\/61551233777882\\\/\",\"https:\\\/\\\/www.instagram.com\\\/brilliance_pr\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/laura-gialluca-b2442b259\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#\\\/schema\\\/person\\\/a1476c635a57a2c1f85241bec4280b78\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/610cd6befd4dc4eb146f5917595041b22f11317d1d15a105c0bf913f696c7fe7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/610cd6befd4dc4eb146f5917595041b22f11317d1d15a105c0bf913f696c7fe7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/610cd6befd4dc4eb146f5917595041b22f11317d1d15a105c0bf913f696c7fe7?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/brilliancepr.ch\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Die Nuance zwischen \u00d6ffentlichkeitsarbeit und Unternehmenskommunikation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/brilliancepr.ch\/en\/article-2\/","og_locale":"en_US","og_type":"article","og_title":"Die Nuance zwischen \u00d6ffentlichkeitsarbeit und Unternehmenskommunikation","og_url":"https:\/\/brilliancepr.ch\/en\/article-2\/","og_site_name":"brilliancepr.ch - PR Agentur Schweiz","article_publisher":"https:\/\/www.facebook.com\/people\/Brilliance-PR\/61551233777882\/","article_published_time":"2023-09-24T23:56:40+00:00","article_modified_time":"2023-12-07T19:26:40+00:00","og_image":[{"width":80,"height":44,"url":"https:\/\/brilliancepr.ch\/wp-content\/uploads\/2023\/12\/Brilliance-PR_logo_-1-e1705910057720.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/brilliancepr.ch\/article-2\/#article","isPartOf":{"@id":"https:\/\/brilliancepr.ch\/article-2\/"},"author":{"name":"admin","@id":"https:\/\/brilliancepr.ch\/#\/schema\/person\/a1476c635a57a2c1f85241bec4280b78"},"headline":"Die Nuance zwischen \u00d6ffentlichkeitsarbeit und Unternehmenskommunikation","datePublished":"2023-09-24T23:56:40+00:00","dateModified":"2023-12-07T19:26:40+00:00","mainEntityOfPage":{"@id":"https:\/\/brilliancepr.ch\/article-2\/"},"wordCount":226,"publisher":{"@id":"https:\/\/brilliancepr.ch\/#organization"},"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/brilliancepr.ch\/article-2\/","url":"https:\/\/brilliancepr.ch\/article-2\/","name":"Die Nuance zwischen \u00d6ffentlichkeitsarbeit und Unternehmenskommunikation","isPartOf":{"@id":"https:\/\/brilliancepr.ch\/#website"},"datePublished":"2023-09-24T23:56:40+00:00","dateModified":"2023-12-07T19:26:40+00:00","breadcrumb":{"@id":"https:\/\/brilliancepr.ch\/article-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/brilliancepr.ch\/article-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/brilliancepr.ch\/article-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/brilliancepr.ch\/"},{"@type":"ListItem","position":2,"name":"Die Nuance zwischen \u00d6ffentlichkeitsarbeit und Unternehmenskommunikation"}]},{"@type":"WebSite","@id":"https:\/\/brilliancepr.ch\/#website","url":"https:\/\/brilliancepr.ch\/","name":"Brilliance PR","description":"Starke Media Relations f\u00fcr eine hervorragende Reputation. Wir bringen Unternehmen, Startups, Coaches und Fachpersonen in die Presse.","publisher":{"@id":"https:\/\/brilliancepr.ch\/#organization"},"alternateName":"brilliancepr.ch","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/brilliancepr.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/brilliancepr.ch\/#organization","name":"Brilliance PR","url":"https:\/\/brilliancepr.ch\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/brilliancepr.ch\/#\/schema\/logo\/image\/","url":"https:\/\/brilliancepr.ch\/wp-content\/uploads\/2023\/12\/Brilliance-PR_logo_.png","contentUrl":"https:\/\/brilliancepr.ch\/wp-content\/uploads\/2023\/12\/Brilliance-PR_logo_.png","width":500,"height":500,"caption":"Brilliance PR"},"image":{"@id":"https:\/\/brilliancepr.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/Brilliance-PR\/61551233777882\/","https:\/\/www.instagram.com\/brilliance_pr\/","https:\/\/www.linkedin.com\/in\/laura-gialluca-b2442b259\/"]},{"@type":"Person","@id":"https:\/\/brilliancepr.ch\/#\/schema\/person\/a1476c635a57a2c1f85241bec4280b78","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/610cd6befd4dc4eb146f5917595041b22f11317d1d15a105c0bf913f696c7fe7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/610cd6befd4dc4eb146f5917595041b22f11317d1d15a105c0bf913f696c7fe7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/610cd6befd4dc4eb146f5917595041b22f11317d1d15a105c0bf913f696c7fe7?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/brilliancepr.ch"]}]}},"_links":{"self":[{"href":"https:\/\/brilliancepr.ch\/en\/wp-json\/wp\/v2\/posts\/29464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brilliancepr.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brilliancepr.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brilliancepr.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brilliancepr.ch\/en\/wp-json\/wp\/v2\/comments?post=29464"}],"version-history":[{"count":5,"href":"https:\/\/brilliancepr.ch\/en\/wp-json\/wp\/v2\/posts\/29464\/revisions"}],"predecessor-version":[{"id":30100,"href":"https:\/\/brilliancepr.ch\/en\/wp-json\/wp\/v2\/posts\/29464\/revisions\/30100"}],"wp:attachment":[{"href":"https:\/\/brilliancepr.ch\/en\/wp-json\/wp\/v2\/media?parent=29464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brilliancepr.ch\/en\/wp-json\/wp\/v2\/categories?post=29464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brilliancepr.ch\/en\/wp-json\/wp\/v2\/tags?post=29464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}