{"id":29895,"date":"2023-11-04T11:57:19","date_gmt":"2023-11-04T10:57:19","guid":{"rendered":"https:\/\/brilliancepr.ch\/?p=29895"},"modified":"2023-12-07T20:32:43","modified_gmt":"2023-12-07T19:32:43","slug":"article-1-2","status":"publish","type":"post","link":"https:\/\/brilliancepr.ch\/en\/article-1-2\/","title":{"rendered":"Advertising as part of PR\u00a0"},"content":{"rendered":"<p>[et_pb_section fb_built=\"1\u2033 admin_label=\"section\" _builder_version=\"4.22.1\u2033 custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_row admin_label=\"row\" _builder_version=\"4.22.1\u2033 background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.22.1\u2033 text_font=\"|700|||||||\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"]<\/p>\n<h2><\/h2>\n<p><span style=\"font-weight: 400;\">Advertising plays a central role in customer acquisition. Through targeted advertising campaigns and messages, companies can reach their target group and attract the attention of potential customers. Within a PR strategy, advertising can be used as an effective tool to attract new customers and drive the company's growth. <\/span><span style=\"font-weight: 400;\">The combination of PR and advertising creates a powerful synergy. PR agencies can support advertising campaigns by building a credible backstory and a strong online presence. This increases customer trust and enhances the impact of advertising.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Publicity through strategic PR<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Strategic PR involves the targeted dissemination of corporate news and messages. This contributes to publicity by ensuring that relevant information is heard in the media and by the target group. The integration of advertising into the PR strategy reinforces this publicity and promotes the visibility of the company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are numerous examples of successful companies that have won customers and raised their profile through a clever combination of PR and advertising. These companies use the power of strategic PR to place their messages in the media and complement this with targeted advertising campaigns to reach potential customers.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"4.22.1\u2033 background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Advertising plays a central role in customer acquisition. Through targeted advertising campaigns and messages, companies can reach their target group and attract the attention of potential customers. Within a PR strategy, advertising can be used as an effective tool to attract new customers and drive company growth. The combination of PR and advertising creates a powerful synergy. PR agencies can support advertising campaigns by building a credible backstory and a strong online presence. This increases customer trust and enhances the impact of advertising. Publicity through strategic PR Strategic PR involves the targeted dissemination of company news and messages. This helps to raise awareness by ensuring that relevant information is heard in the media and by the target group. The integration of advertising into the PR strategy reinforces this publicity and promotes the visibility of the company. There are numerous examples of successful companies that have gained customers and increased their visibility through the skillful combination of PR and advertising. These companies use the power of strategic PR to place their messages in the media and complement this with targeted advertising campaigns to reach potential customers.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\n\n&nbsp;\n\n<img class=\"alignnone size-full wp-image-28727\" src=\"https:\/\/demo.infomaniak.com\/divi-creative-agency\/wp-content\/uploads\/sites\/131\/2017\/02\/article_5.jpg\" alt=\"\" width=\"1400\" height=\"933\" \/>\n\n&nbsp;\n\nUt velit mauris, egestas sed, gravida nec, ornare ut, mi. Aenean ut orci vel massa suscipit pulvinar. Nulla sollicitudin. Fusce varius, ligula non tempus aliquam, nunc turpis ullamcorper nibh, in tempus sapien eros vitae ligula. Pellentesque rhoncus nunc et augue. Integer id felis. Curabitur aliquet pellentesque diam. Integer quis metus vitae elit lobortis egestas. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi vel erat non mauris convallis vehicula. Nulla et sapien. Integer tortor tellus, aliquam faucibus, convallis id, congue eu, quam. Mauris ullamcorper felis vitae erat. Proin feugiat, augue non elementum posuere, metus purus iaculis lectus, et tristique ligula justo vitae magna.\n\n&nbsp;\n\n<img class=\"alignnone size-full wp-image-28719\" src=\"https:\/\/demo.infomaniak.com\/divi-creative-agency\/wp-content\/uploads\/sites\/131\/2017\/02\/second_image.jpg\" alt=\"\" width=\"1400\" height=\"933\" \/>\n\n&nbsp;\n\nAliquam convallis sollicitudin purus. Praesent aliquam, enim at fermentum mollis, ligula massa adipiscing nisl, ac euismod nibh nisl eu lectus. Fusce vulputate sem at sapien. Vivamus leo. Aliquam euismod libero eu enim. Nulla nec felis sed leo placerat imperdiet. Aenean suscipit nulla in justo. Suspendisse cursus rutrum augue. Nulla tincidunt tincidunt mi. Curabitur iaculis, lorem vel rhoncus faucibus, felis magna fermentum augue, et ultricies lacus lorem varius purus. Curabitur eu amet.\n\n&nbsp;","_et_gb_content_width":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-29895","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Werbung als Teil von PR\u00a0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brilliancepr.ch\/en\/article-1-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Werbung als Teil von PR\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brilliancepr.ch\/en\/article-1-2\/\" \/>\n<meta property=\"og:site_name\" content=\"brilliancepr.ch - PR Agentur Schweiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Brilliance-PR\/61551233777882\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-04T10:57:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-07T19:32:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brilliancepr.ch\/wp-content\/uploads\/2023\/12\/Brilliance-PR_logo_-1-e1705910057720.png\" \/>\n\t<meta property=\"og:image:width\" content=\"80\" \/>\n\t<meta property=\"og:image:height\" content=\"44\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/article-1-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/article-1-2\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#\\\/schema\\\/person\\\/a1476c635a57a2c1f85241bec4280b78\"},\"headline\":\"Werbung als Teil von PR\u00a0\",\"datePublished\":\"2023-11-04T10:57:19+00:00\",\"dateModified\":\"2023-12-07T19:32:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/article-1-2\\\/\"},\"wordCount\":336,\"publisher\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/article-1-2\\\/\",\"url\":\"https:\\\/\\\/brilliancepr.ch\\\/article-1-2\\\/\",\"name\":\"Werbung als Teil von PR\u00a0\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#website\"},\"datePublished\":\"2023-11-04T10:57:19+00:00\",\"dateModified\":\"2023-12-07T19:32:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/article-1-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brilliancepr.ch\\\/article-1-2\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/article-1-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brilliancepr.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Werbung als Teil von PR\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#website\",\"url\":\"https:\\\/\\\/brilliancepr.ch\\\/\",\"name\":\"Brilliance PR\",\"description\":\"Starke Media Relations f\u00fcr eine hervorragende Reputation. 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