{"id":30047,"date":"2023-12-07T19:41:02","date_gmt":"2023-12-07T18:41:02","guid":{"rendered":"https:\/\/brilliancepr.ch\/?p=30047"},"modified":"2023-12-07T19:41:03","modified_gmt":"2023-12-07T18:41:03","slug":"direkte-kundengewinnung-durch-medienberichte-ein-mythos","status":"publish","type":"post","link":"https:\/\/brilliancepr.ch\/en\/direkte-kundengewinnung-durch-medienberichte-ein-mythos\/","title":{"rendered":"Direct customer acquisition through media reports - a myth?"},"content":{"rendered":"[et_pb_section fb_built=\"1\u2033 admin_label=\"section\" _builder_version=\"4.22.1\u2033 custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_row admin_label=\"row\" _builder_version=\"4.22.1\u2033 background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.22.1\u2033 text_font=\"|700|||||||\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" hover_enabled=\"0\u2033 global_colors_info=\"{}\" sticky_enabled=\"0\u2033]<p><span style=\"font-weight: 400;\">Can media reports and sales be increased directly?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Media reports are not only a means of increasing visibility, but also an effective method of converting prospects into customers. However, unlike social media advertising, it is not possible to directly measure how many new customers a company gains as a result of media reports. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nevertheless, media reports are not only used to increase a company's visibility, but also as effective tools for attracting and converting prospective customers. They create credibility, guide prospects along the customer journey and promote identification.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Media reports also serve to create credibility among interested parties. When companies are mentioned in media reports, trust in their products or services is built up. This increases the likelihood that they will become paying customers. In addition, media reports are often seen as the first point of contact in the customer journey. The interest of prospective customers is aroused and they are supported on the path to purchase. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Media reports also offer the opportunity for storytelling. By telling appealing stories, interested parties can identify with companies and offers. This leads to a stronger connection being established with the brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Independent reporting in media reports also helps to build trust. Prospective customers who build trust in a company through media reports are more likely to convert.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"4.22.1\u2033 background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Can media reports and sales be increased directly? Media reports are not only a means of increasing visibility, but also an effective method of converting prospects into customers. Unlike social media advertising, however, it is not possible to directly measure how many new customers a company gains as a result of media reports. Nevertheless, media reports are used not only to increase a company's visibility, but also as effective tools for attracting and converting prospects. They create credibility, guide prospects along the customer journey and promote identification.  Media reports also serve to create credibility with prospective customers. When companies are mentioned in media reports, trust is built in their products or services. This increases the likelihood that they will become paying customers. In addition, media reports are often seen as the first point of contact in the customer journey. The interest of prospective customers is aroused and they are supported on the path to purchase. Media reports also offer the opportunity for storytelling. By telling appealing stories, interested parties can identify with companies and offers. This leads to a stronger connection being established with the brand.  Independent reporting in media reports also helps to build trust. Prospects who build trust in a company through media reports are more likely to convert.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\n\n&nbsp;\n\n<img class=\"alignnone size-full wp-image-28727\" src=\"https:\/\/demo.infomaniak.com\/divi-creative-agency\/wp-content\/uploads\/sites\/131\/2017\/02\/article_5.jpg\" alt=\"\" width=\"1400\" height=\"933\" \/>\n\n&nbsp;\n\nUt velit mauris, egestas sed, gravida nec, ornare ut, mi. Aenean ut orci vel massa suscipit pulvinar. Nulla sollicitudin. Fusce varius, ligula non tempus aliquam, nunc turpis ullamcorper nibh, in tempus sapien eros vitae ligula. Pellentesque rhoncus nunc et augue. Integer id felis. Curabitur aliquet pellentesque diam. Integer quis metus vitae elit lobortis egestas. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi vel erat non mauris convallis vehicula. Nulla et sapien. Integer tortor tellus, aliquam faucibus, convallis id, congue eu, quam. Mauris ullamcorper felis vitae erat. Proin feugiat, augue non elementum posuere, metus purus iaculis lectus, et tristique ligula justo vitae magna.\n\n&nbsp;\n\n<img class=\"alignnone size-full wp-image-28719\" src=\"https:\/\/demo.infomaniak.com\/divi-creative-agency\/wp-content\/uploads\/sites\/131\/2017\/02\/second_image.jpg\" alt=\"\" width=\"1400\" height=\"933\" \/>\n\n&nbsp;\n\nAliquam convallis sollicitudin purus. Praesent aliquam, enim at fermentum mollis, ligula massa adipiscing nisl, ac euismod nibh nisl eu lectus. Fusce vulputate sem at sapien. Vivamus leo. Aliquam euismod libero eu enim. Nulla nec felis sed leo placerat imperdiet. Aenean suscipit nulla in justo. Suspendisse cursus rutrum augue. Nulla tincidunt tincidunt mi. Curabitur iaculis, lorem vel rhoncus faucibus, felis magna fermentum augue, et ultricies lacus lorem varius purus. Curabitur eu amet.\n\n&nbsp;","_et_gb_content_width":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30047","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Direkte Kundengewinnung durch Medienberichte - Ein Mythos?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brilliancepr.ch\/en\/direkte-kundengewinnung-durch-medienberichte-ein-mythos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direkte Kundengewinnung durch Medienberichte - Ein Mythos?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brilliancepr.ch\/en\/direkte-kundengewinnung-durch-medienberichte-ein-mythos\/\" \/>\n<meta property=\"og:site_name\" content=\"brilliancepr.ch - PR Agentur Schweiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Brilliance-PR\/61551233777882\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-07T18:41:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-07T18:41:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brilliancepr.ch\/wp-content\/uploads\/2023\/12\/Brilliance-PR_logo_-1-e1705910057720.png\" \/>\n\t<meta property=\"og:image:width\" content=\"80\" \/>\n\t<meta property=\"og:image:height\" content=\"44\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/direkte-kundengewinnung-durch-medienberichte-ein-mythos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/direkte-kundengewinnung-durch-medienberichte-ein-mythos\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#\\\/schema\\\/person\\\/a1476c635a57a2c1f85241bec4280b78\"},\"headline\":\"Direkte Kundengewinnung durch Medienberichte &#8211; Ein Mythos?\",\"datePublished\":\"2023-12-07T18:41:02+00:00\",\"dateModified\":\"2023-12-07T18:41:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/direkte-kundengewinnung-durch-medienberichte-ein-mythos\\\/\"},\"wordCount\":370,\"publisher\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/direkte-kundengewinnung-durch-medienberichte-ein-mythos\\\/\",\"url\":\"https:\\\/\\\/brilliancepr.ch\\\/direkte-kundengewinnung-durch-medienberichte-ein-mythos\\\/\",\"name\":\"Direkte Kundengewinnung durch Medienberichte - Ein Mythos?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#website\"},\"datePublished\":\"2023-12-07T18:41:02+00:00\",\"dateModified\":\"2023-12-07T18:41:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/direkte-kundengewinnung-durch-medienberichte-ein-mythos\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brilliancepr.ch\\\/direkte-kundengewinnung-durch-medienberichte-ein-mythos\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/direkte-kundengewinnung-durch-medienberichte-ein-mythos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brilliancepr.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Direkte Kundengewinnung durch Medienberichte &#8211; Ein Mythos?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#website\",\"url\":\"https:\\\/\\\/brilliancepr.ch\\\/\",\"name\":\"Brilliance PR\",\"description\":\"Starke Media Relations f\u00fcr eine hervorragende Reputation. 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