{"id":30052,"date":"2023-12-07T19:43:30","date_gmt":"2023-12-07T18:43:30","guid":{"rendered":"https:\/\/brilliancepr.ch\/?p=30052"},"modified":"2023-12-10T19:22:22","modified_gmt":"2023-12-10T18:22:22","slug":"welche-tatigkeiten-sind-mit-dem-begriff-pressearbeit-gemeint","status":"publish","type":"post","link":"https:\/\/brilliancepr.ch\/en\/welche-tatigkeiten-sind-mit-dem-begriff-pressearbeit-gemeint\/","title":{"rendered":"What activities are meant by the term \"press relations\"?"},"content":{"rendered":"<p>[et_pb_section fb_built=\"1\u2033 admin_label=\"section\" _builder_version=\"4.22.1\u2033 custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_row admin_label=\"row\" _builder_version=\"4.22.1\u2033 background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.22.1\u2033 text_font=\"|700|||||||\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"]<\/p>\n<p><span style=\"font-weight: 400;\">Press relations involves the planned publication of information and news in order to influence public perception and the image of a company. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some examples are:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Media contacts: Press relations involves building and maintaining relationships with journalists, editors and other media representatives.\u00a0 <\/span><span style=\"font-weight: 400;\">These contacts are crucial for the targeted placement of information.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Press releases to communicate the latest news, announcements and developments.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Media coverage: The aim of press relations is to obtain positive media coverage that strengthens the company's image and reputation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crisis communication: In the event of a crisis or negative reporting, press work helps to manage communication and limit the damage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategic planning: Successful press work requires a well-thought-out strategy that takes into account the company's goals and messages.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Press relations play a key role in corporate communications. It offers companies the opportunity to communicate their messages to their target groups in a targeted manner and positively influence public opinion.\u00a0<\/span><\/p>\n<ul><\/ul>\n<p><span style=\"font-weight: 400;\">In summary, press relations is a strategic communication practice that serves to leverage media relations, strengthen image and positively influence public perception. It is an indispensable part of corporate communications and can contribute significantly to a company's success.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"<p>Press relations, involves the planned publication of information and news to influence public perception and the image of a company. Some examples are:  Media contacts: press relations involves building and maintaining relationships with journalists, editors and other media representatives.  These contacts are crucial in order to place information in a targeted manner. Press releases to communicate the latest news, announcements and developments.  Media coverage: The aim of press relations is to obtain positive media coverage that strengthens the company's image and reputation. Crisis communication: In the event of a crisis or negative coverage, press relations help to manage communication and limit the damage. Strategic planning: Successful press relations requires a well-thought-out strategy that takes into account the company's goals and messages. Press relations play a key role in corporate communications. It offers companies the opportunity to communicate their messages to their target groups in a targeted manner and to positively influence public opinion.  In summary, press relations is a strategic communication practice designed to leverage media relations, strengthen image and positively influence public perception. It is an indispensable part of corporate communications and can contribute significantly to a company's success.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\n\n&nbsp;\n\n<img class=\"alignnone size-full wp-image-28727\" src=\"https:\/\/demo.infomaniak.com\/divi-creative-agency\/wp-content\/uploads\/sites\/131\/2017\/02\/article_5.jpg\" alt=\"\" width=\"1400\" height=\"933\" \/>\n\n&nbsp;\n\nUt velit mauris, egestas sed, gravida nec, ornare ut, mi. Aenean ut orci vel massa suscipit pulvinar. Nulla sollicitudin. 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Fusce vulputate sem at sapien. Vivamus leo. Aliquam euismod libero eu enim. Nulla nec felis sed leo placerat imperdiet. Aenean suscipit nulla in justo. Suspendisse cursus rutrum augue. Nulla tincidunt tincidunt mi. Curabitur iaculis, lorem vel rhoncus faucibus, felis magna fermentum augue, et ultricies lacus lorem varius purus. Curabitur eu amet.\n\n&nbsp;","_et_gb_content_width":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30052","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Welche T\u00e4tigkeiten sind mit dem Begriff &quot;Pressearbeit&quot; gemeint?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brilliancepr.ch\/en\/welche-tatigkeiten-sind-mit-dem-begriff-pressearbeit-gemeint\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Welche T\u00e4tigkeiten sind mit dem Begriff &quot;Pressearbeit&quot; gemeint?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brilliancepr.ch\/en\/welche-tatigkeiten-sind-mit-dem-begriff-pressearbeit-gemeint\/\" \/>\n<meta property=\"og:site_name\" content=\"brilliancepr.ch - PR Agentur Schweiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Brilliance-PR\/61551233777882\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-07T18:43:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-10T18:22:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brilliancepr.ch\/wp-content\/uploads\/2023\/12\/Brilliance-PR_logo_-1-e1705910057720.png\" \/>\n\t<meta property=\"og:image:width\" content=\"80\" \/>\n\t<meta property=\"og:image:height\" content=\"44\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/welche-tatigkeiten-sind-mit-dem-begriff-pressearbeit-gemeint\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/welche-tatigkeiten-sind-mit-dem-begriff-pressearbeit-gemeint\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#\\\/schema\\\/person\\\/a1476c635a57a2c1f85241bec4280b78\"},\"headline\":\"Welche T\u00e4tigkeiten sind mit dem Begriff &#8222;Pressearbeit&#8220; gemeint?\",\"datePublished\":\"2023-12-07T18:43:30+00:00\",\"dateModified\":\"2023-12-10T18:22:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/welche-tatigkeiten-sind-mit-dem-begriff-pressearbeit-gemeint\\\/\"},\"wordCount\":296,\"publisher\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/welche-tatigkeiten-sind-mit-dem-begriff-pressearbeit-gemeint\\\/\",\"url\":\"https:\\\/\\\/brilliancepr.ch\\\/welche-tatigkeiten-sind-mit-dem-begriff-pressearbeit-gemeint\\\/\",\"name\":\"Welche T\u00e4tigkeiten sind mit dem Begriff \\\"Pressearbeit\\\" gemeint?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#website\"},\"datePublished\":\"2023-12-07T18:43:30+00:00\",\"dateModified\":\"2023-12-10T18:22:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/welche-tatigkeiten-sind-mit-dem-begriff-pressearbeit-gemeint\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brilliancepr.ch\\\/welche-tatigkeiten-sind-mit-dem-begriff-pressearbeit-gemeint\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/welche-tatigkeiten-sind-mit-dem-begriff-pressearbeit-gemeint\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brilliancepr.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Welche T\u00e4tigkeiten sind mit dem Begriff &#8220;Pressearbeit&#8221; gemeint?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#website\",\"url\":\"https:\\\/\\\/brilliancepr.ch\\\/\",\"name\":\"Brilliance PR\",\"description\":\"Starke Media Relations f\u00fcr eine hervorragende Reputation. 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