{"id":30061,"date":"2023-12-07T20:27:52","date_gmt":"2023-12-07T19:27:52","guid":{"rendered":"https:\/\/brilliancepr.ch\/?p=30061"},"modified":"2023-12-10T19:18:06","modified_gmt":"2023-12-10T18:18:06","slug":"dos-and-donts-bei-der-verfassung-von-medienmitteilungen","status":"publish","type":"post","link":"https:\/\/brilliancepr.ch\/en\/dos-and-donts-bei-der-verfassung-von-medienmitteilungen\/","title":{"rendered":"Do's and don'ts when writing media releases"},"content":{"rendered":"

[et_pb_section fb_built=\"1\u2033 admin_label=\"section\" _builder_version=\"4.22.1\u2033 custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_row admin_label=\"row\" _builder_version=\"4.22.1\u2033 background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.22.1\u2033 text_font=\"|700|||||||\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"]<\/p>\n

<\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"4.22.1\u2033 background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.23.1\u2033 text_font=\"|300|||||||\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" hover_enabled=\"0\u2033 global_colors_info=\"{}\" sticky_enabled=\"0\u2033]<\/p>\n

The successful publication of media releases requires a clear communication strategy. To ensure that your message is communicated effectively and the media's interest is aroused, the following points must be observed:<\/p>\n

Clear message<\/h3>\n

A clear, concise message should be formulated that is easy to understand. Technical jargon should be avoided unless absolutely necessary.<\/p>\n

Important information first<\/h3>\n

The most important information should be placed at the beginning of the message. Journalists often have little time, so it should be made easy for them to find the key points.<\/p>\n

Contact information<\/h3>\n

Clear contact information should be added so that journalists can easily get in touch with you in case of queries or interviews.
Captivating headline:<\/p>\n

A captivating headline should be used to arouse interest and attract attention.<\/p>\n

Clear structure<\/h3>\n

The message should be clearly structured with paragraphs and sections. This makes it easier to read and understand.<\/p>\n

Target group oriented<\/h3>\n

The message should be aimed at the media's target audience and the tone and language should be adapted accordingly.<\/p>\n

Include quotes<\/h3>\n

Quotes from relevant people should be added to give the message authenticity and personal relevance.<\/p>\n

What should be avoided<\/h3>\n

Excessive advertising jargon<\/p>\n

Excessive advertising jargon or marketing speak should be avoided. Journalists are looking for objective information.<\/p>\n

Unclear language<\/h3>\n

Vague or unclear formulations should be avoided. It should be formulated precisely and directly.<\/p>\n

Incomplete or misleading information<\/h3>\n

All important information should be provided. Incomplete or incomplete information could reduce the interest of the media. Misleading information or exaggerations should be avoided. Trustworthiness is crucial.<\/p>\n

Boring headline<\/h3>\n

Boring or meaningless headlines should be avoided. The headline should encourage reading.<\/p>\n

No clarification of misunderstandings<\/h3>\n

In the event of ambiguities or misunderstandings, these should be clarified in the communication at an early stage in order to avoid possible misinterpretations.<\/p>\n

Lack of adaptation to media companies<\/h3>\n

The same communication should not be sent to all media outlets. The communication should be adapted to the interests and writing styles of the respective media.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"4.22.1\u2033 background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":"

The successful publication of media releases requires a clear communication strategy. To ensure that your message is communicated effectively and the media's interest is aroused, the following points should be considered: Clear message A clear, concise message should be formulated that is easy to understand. Technical jargon should be avoided unless absolutely necessary. Important information first The most important information should be placed at the beginning of the message. Journalists often have little time, so it should be made easy for them to find the key points. Contact information Clear contact information should be included so that journalists can easily get in touch with you for queries or interviews.Captivating headline: A captivating headline should be used to spark interest and grab attention. Clear structure The message should be clearly structured with paragraphs and sections. This makes it easier to read and understand. Target group-oriented The message should be aimed at the media's target group and the tone and language should be adapted accordingly. Include quotes Quotes from relevant people should be added to give the message authenticity and personal relevance. What to avoid Excessive advertising jargon Excessive advertising jargon or marketing speak should be avoided. Journalists are looking for objective information. Vague language Vague or unclear wording should be avoided. It should be precise and direct. Incomplete or misleading information All important information should be provided. Incomplete or incomplete information could reduce media interest. Misleading information or exaggerations should be avoided. Trustworthiness is crucial. Boring headline Boring or meaningless headlines should be avoided. The headline should encourage reading. No clarification of misunderstandings In the event of ambiguities or misunderstandings, these should be clarified early on in the communication to avoid possible misinterpretation. Lack of adaptation to media houses The same communication should not be sent to all media houses. The communication should be adapted to the interests and writing styles of the respective media.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\n\n \n\n\"\"\n\n \n\nUt velit mauris, egestas sed, gravida nec, ornare ut, mi. Aenean ut orci vel massa suscipit pulvinar. Nulla sollicitudin. 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Curabitur iaculis, lorem vel rhoncus faucibus, felis magna fermentum augue, et ultricies lacus lorem varius purus. Curabitur eu amet.\n\n ","_et_gb_content_width":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30061","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nDo's and Dont's bei der Verfassung von Medienmitteilungen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brilliancepr.ch\/en\/dos-and-donts-bei-der-verfassung-von-medienmitteilungen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do's and Dont's bei der Verfassung von Medienmitteilungen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brilliancepr.ch\/en\/dos-and-donts-bei-der-verfassung-von-medienmitteilungen\/\" \/>\n<meta property=\"og:site_name\" content=\"brilliancepr.ch - PR Agentur Schweiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Brilliance-PR\/61551233777882\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-07T19:27:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-10T18:18:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brilliancepr.ch\/wp-content\/uploads\/2023\/12\/Brilliance-PR_logo_-1-e1705910057720.png\" \/>\n\t<meta property=\"og:image:width\" content=\"80\" \/>\n\t<meta property=\"og:image:height\" content=\"44\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/dos-and-donts-bei-der-verfassung-von-medienmitteilungen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/dos-and-donts-bei-der-verfassung-von-medienmitteilungen\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#\\\/schema\\\/person\\\/a1476c635a57a2c1f85241bec4280b78\"},\"headline\":\"Do’s and Dont’s bei der Verfassung von Medienmitteilungen\",\"datePublished\":\"2023-12-07T19:27:52+00:00\",\"dateModified\":\"2023-12-10T18:18:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/dos-and-donts-bei-der-verfassung-von-medienmitteilungen\\\/\"},\"wordCount\":558,\"publisher\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/dos-and-donts-bei-der-verfassung-von-medienmitteilungen\\\/\",\"url\":\"https:\\\/\\\/brilliancepr.ch\\\/dos-and-donts-bei-der-verfassung-von-medienmitteilungen\\\/\",\"name\":\"Do's and Dont's bei der Verfassung von Medienmitteilungen\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#website\"},\"datePublished\":\"2023-12-07T19:27:52+00:00\",\"dateModified\":\"2023-12-10T18:18:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/dos-and-donts-bei-der-verfassung-von-medienmitteilungen\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brilliancepr.ch\\\/dos-and-donts-bei-der-verfassung-von-medienmitteilungen\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/dos-and-donts-bei-der-verfassung-von-medienmitteilungen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brilliancepr.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Do’s and Dont’s bei der Verfassung von Medienmitteilungen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#website\",\"url\":\"https:\\\/\\\/brilliancepr.ch\\\/\",\"name\":\"Brilliance PR\",\"description\":\"Starke Media Relations f\u00fcr eine hervorragende Reputation. 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