{"id":30067,"date":"2023-12-07T19:28:16","date_gmt":"2023-12-07T18:28:16","guid":{"rendered":"https:\/\/brilliancepr.ch\/?p=30067"},"modified":"2023-12-07T19:31:16","modified_gmt":"2023-12-07T18:31:16","slug":"die-ursprunge-von-pr","status":"publish","type":"post","link":"https:\/\/brilliancepr.ch\/en\/die-ursprunge-von-pr\/","title":{"rendered":"The origins of PR"},"content":{"rendered":"[et_pb_section fb_built=\"1\u2033 admin_label=\"section\" _builder_version=\"4.22.1\u2033 custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_row admin_label=\"row\" _builder_version=\"4.22.1\u2033 background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.22.1\u2033 text_font=\"|700|||||||\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"]<h2><span style=\"font-weight: 400;\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A look at the history of corporate communications<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The origins of public relations date back to ancient times, when rulers and governments were already trying to communicate their messages and decisions effectively to the public. In ancient Rome, \"notarii\" were scribes who wrote public statements for the government and the people. This can be seen as an early form of PR.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The beginnings of modern PR<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The real breakthrough for public relations came in the early 20th century. Edward Bernays, often referred to as the \"father of PR\", was one of the first to recognize PR as a discipline in its own right. Bernays used insights from psychology to influence people's opinions and attitudes. He ran PR campaigns that persuaded people to buy products and make decisions that served his clients' goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0War and post-war PR<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the First and Second World Wars, PR played an important role in mobilizing the public and building support for the wars. After the wars, the importance of PR continued to grow as companies and governments realized the importance of reaching the public and building trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The PR industry today<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, the PR industry has evolved considerably. PR agencies have specialized in specific areas such as media relations, crisis communication and digital PR in order to meet the changing demands of modern corporate communication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The origins of PR may lie in the past, but its importance is timeless and crucial to success in today's business world.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"4.22.1\u2033 background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"4.22.1\u2033 background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>A look at the history of corporate communications The origins of public relations go back to ancient times, when rulers and governments were already trying to communicate their messages and decisions effectively to the public. In ancient Rome, \"notarii\" were scribes who wrote public statements for the government and the people. This can be seen as an early form of PR. The beginnings of modern PR The real breakthrough of public relations came in the early 20th century. Edward Bernays, often referred to as the \"father of PR\", was one of the first to recognize PR as a discipline in its own right. Bernays used insights from psychology to influence people's opinions and attitudes. He ran PR campaigns that persuaded people to buy products and make decisions that served his clients' goals.  War and post-war PR During the First and Second World Wars, PR played an important role in mobilizing the public and building support for the wars. After the wars, the importance of PR continued to grow as companies and governments realized the importance of reaching the public and building trust. The PR industry today Today, the PR industry has evolved considerably. PR agencies have specialized in specific areas such as media relations, crisis communications and digital PR to meet the changing demands of modern corporate communications. The origins of PR may lie in the past, but its importance is timeless and vital to success in today's corporate world.<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\n\n&nbsp;\n\n<img class=\"alignnone size-full wp-image-28727\" src=\"https:\/\/demo.infomaniak.com\/divi-creative-agency\/wp-content\/uploads\/sites\/131\/2017\/02\/article_5.jpg\" alt=\"\" width=\"1400\" height=\"933\" \/>\n\n&nbsp;\n\nUt velit mauris, egestas sed, gravida nec, ornare ut, mi. Aenean ut orci vel massa suscipit pulvinar. Nulla sollicitudin. Fusce varius, ligula non tempus aliquam, nunc turpis ullamcorper nibh, in tempus sapien eros vitae ligula. Pellentesque rhoncus nunc et augue. Integer id felis. Curabitur aliquet pellentesque diam. Integer quis metus vitae elit lobortis egestas. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi vel erat non mauris convallis vehicula. Nulla et sapien. Integer tortor tellus, aliquam faucibus, convallis id, congue eu, quam. Mauris ullamcorper felis vitae erat. Proin feugiat, augue non elementum posuere, metus purus iaculis lectus, et tristique ligula justo vitae magna.\n\n&nbsp;\n\n<img class=\"alignnone size-full wp-image-28719\" src=\"https:\/\/demo.infomaniak.com\/divi-creative-agency\/wp-content\/uploads\/sites\/131\/2017\/02\/second_image.jpg\" alt=\"\" width=\"1400\" height=\"933\" \/>\n\n&nbsp;\n\nAliquam convallis sollicitudin purus. Praesent aliquam, enim at fermentum mollis, ligula massa adipiscing nisl, ac euismod nibh nisl eu lectus. Fusce vulputate sem at sapien. Vivamus leo. Aliquam euismod libero eu enim. Nulla nec felis sed leo placerat imperdiet. Aenean suscipit nulla in justo. Suspendisse cursus rutrum augue. Nulla tincidunt tincidunt mi. Curabitur iaculis, lorem vel rhoncus faucibus, felis magna fermentum augue, et ultricies lacus lorem varius purus. Curabitur eu amet.\n\n&nbsp;","_et_gb_content_width":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30067","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die Urspr\u00fcnge von PR<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brilliancepr.ch\/en\/die-ursprunge-von-pr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Urspr\u00fcnge von PR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brilliancepr.ch\/en\/die-ursprunge-von-pr\/\" \/>\n<meta property=\"og:site_name\" content=\"brilliancepr.ch - PR Agentur Schweiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Brilliance-PR\/61551233777882\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-07T18:28:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-07T18:31:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brilliancepr.ch\/wp-content\/uploads\/2023\/12\/Brilliance-PR_logo_-1-e1705910057720.png\" \/>\n\t<meta property=\"og:image:width\" content=\"80\" \/>\n\t<meta property=\"og:image:height\" content=\"44\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/die-ursprunge-von-pr\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/die-ursprunge-von-pr\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#\\\/schema\\\/person\\\/a1476c635a57a2c1f85241bec4280b78\"},\"headline\":\"Die Urspr\u00fcnge von PR\",\"datePublished\":\"2023-12-07T18:28:16+00:00\",\"dateModified\":\"2023-12-07T18:31:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/die-ursprunge-von-pr\\\/\"},\"wordCount\":446,\"publisher\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/die-ursprunge-von-pr\\\/\",\"url\":\"https:\\\/\\\/brilliancepr.ch\\\/die-ursprunge-von-pr\\\/\",\"name\":\"Die Urspr\u00fcnge von PR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#website\"},\"datePublished\":\"2023-12-07T18:28:16+00:00\",\"dateModified\":\"2023-12-07T18:31:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/die-ursprunge-von-pr\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brilliancepr.ch\\\/die-ursprunge-von-pr\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/die-ursprunge-von-pr\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brilliancepr.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Die Urspr\u00fcnge von PR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#website\",\"url\":\"https:\\\/\\\/brilliancepr.ch\\\/\",\"name\":\"Brilliance PR\",\"description\":\"Starke Media Relations f\u00fcr eine hervorragende Reputation. 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