{"id":30071,"date":"2023-12-07T19:43:08","date_gmt":"2023-12-07T18:43:08","guid":{"rendered":"https:\/\/brilliancepr.ch\/?p=30071"},"modified":"2023-12-07T19:43:09","modified_gmt":"2023-12-07T18:43:09","slug":"die-theorie-der-newswerte","status":"publish","type":"post","link":"https:\/\/brilliancepr.ch\/en\/die-theorie-der-newswerte\/","title":{"rendered":"The theory of news values"},"content":{"rendered":"[et_pb_section fb_built=\"1\u2033 admin_label=\"section\" _builder_version=\"4.22.1\u2033 custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_row admin_label=\"row\" _builder_version=\"4.22.1\u2033 background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.22.1\u2033 text_font=\"|700|||||||\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"][\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"4.22.1\u2033 background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Text\" _builder_version=\"4.22.1\u2033 text_font=\"|700|||||||\" background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" global_colors_info=\"{}\"]<p><span style=\"font-weight: 400;\">The art of news: An introduction to the theory of news values<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the world of media, the selection and dissemination of news is a complex art based on various criteria. One important theory that explains this phenomenon is the theory of news values. This plays a crucial role in deciding which stories make it into the headlines and why.\u00a0<\/span><\/p>\n<p><strong>News values<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">News values are certain characteristics or criteria that news agencies and journalists use to decide which stories are considered news and published. These values help to assess the relevance and attractiveness of a story to the audience. There are various models that define news values, but one of the best known is the model developed by Galtung and Ruge, which comprises nine criteria.<\/span><\/p>\n<p><strong>The theory of news values according to Galtung and Ruge<\/strong><\/p>\n<p><strong>Threshold<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">News must reach a certain threshold to be considered as such. This could be a sudden change or an unexpected development.<\/span><\/p>\n<p><strong>Relevance:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">News must be relevant to the target group. The closer a story is to the interests and experiences of the reader, the more relevant it is.<\/span><\/p>\n<p><strong>Unexpectedness:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Unpredictable events or unexpected twists attract attention. Stories with an element of surprise are more likely to be considered news.<\/span><\/p>\n<p><strong>Frequency:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Stories that are frequently repeated or occur regularly can lose relevance. The unusual often has greater news value.<\/span><\/p>\n<p><strong>Simplicity:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Complex stories are more difficult to understand and may therefore have a lower news value. Simplicity and clarity are important criteria.<\/span><\/p>\n<p><strong>Conflict:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Conflicts and controversies often attract attention. Stories that involve tensions or differences of opinion are therefore more newsworthy.<\/span><\/p>\n<p><strong>Negativity:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Negative stories associated with problems or difficulties tend to attract more attention than positive ones. This often reflects the interest in solving problems.<\/span><\/p>\n<p><strong>Prominence (Prominence):<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">People with a high social standing or celebrities are often the subject of news stories. The high profile of the people involved contributes to the newsworthiness.<\/span><\/p>\n<p><strong>Continuity:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Stories that can be continued are more likely to stay in the news. The possibility of developing a story further increases its relevance.<\/span><\/p>\n<p><strong>Application in practice:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The theory of news values has a significant impact on the decision-making processes of editors and journalists. By taking these criteria into account, they can ensure that their news is relevant and appealing to the audience.<\/span><\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"4.22.1\u2033 background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=\"row\" _builder_version=\"4.22.1\u2033 background_size=\"initial\" background_position=\"top_left\" background_repeat=\"repeat\" custom_padding=\"0px||||false|false\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\u2033 _builder_version=\"4.16\u2033 custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>The Art of News: An Introduction to the Theory of News Values In the world of media, the selection and dissemination of news is a complex art based on various criteria. One important theory that explains this phenomenon is the theory of news values. This plays a crucial role in deciding which stories make it into the headlines and why.  News values News values are certain characteristics or criteria that news agencies and journalists use to decide which stories are considered news and published. These scores help to assess the relevance and attractiveness of a story to the audience. There are various models that define news values, but one of the best known is the model developed by Galtung and Ruge, which comprises nine criteria. The theory of news values according to Galtung and Ruge Threshold News must reach a certain threshold to be considered as such. This could be a sudden change or an unexpected development. Relevance: News must be relevant to the target group. The closer a story is to the interests and experiences of the reader, the more relevant it is. Unexpectedness: Unpredictable events or unexpected twists attract attention. Stories with an element of surprise are more likely to be considered news. Frequency: Stories that repeat frequently or occur regularly can lose relevance. The unusual often has greater news value. Simplicity: Complex stories are more difficult to understand and may therefore have a lower newsworthiness. Simplicity and clarity are important criteria. Conflict: Conflict and controversy often attract attention. Stories that involve tension or disagreement are therefore more newsworthy. Negativity: Negative stories involving problems or difficulties tend to attract more attention than positive ones. This often reflects interest in problem solving. Prominence: People of high social standing or celebrities are often the subject of news stories. The degree of familiarity of the people involved contributes to the newsworthiness. Continuity: Stories that can be continued are more likely to stay in the news. The possibility of developing a story further increases its relevance. Application in practice: The theory of news values has a considerable influence on the decision-making processes of editorial offices and journalists. By taking these criteria into account, they can ensure that their news is relevant and appealing to the audience. &nbsp;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.\n\n&nbsp;\n\n<img class=\"alignnone size-full wp-image-28727\" src=\"https:\/\/demo.infomaniak.com\/divi-creative-agency\/wp-content\/uploads\/sites\/131\/2017\/02\/article_5.jpg\" alt=\"\" width=\"1400\" height=\"933\" \/>\n\n&nbsp;\n\nUt velit mauris, egestas sed, gravida nec, ornare ut, mi. 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Curabitur eu amet.\n\n&nbsp;","_et_gb_content_width":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-30071","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die Theorie der Newswerte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brilliancepr.ch\/en\/die-theorie-der-newswerte\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Theorie der Newswerte\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brilliancepr.ch\/en\/die-theorie-der-newswerte\/\" \/>\n<meta property=\"og:site_name\" content=\"brilliancepr.ch - PR Agentur Schweiz\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/people\/Brilliance-PR\/61551233777882\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-07T18:43:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-07T18:43:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brilliancepr.ch\/wp-content\/uploads\/2023\/12\/Brilliance-PR_logo_-1-e1705910057720.png\" \/>\n\t<meta property=\"og:image:width\" content=\"80\" \/>\n\t<meta property=\"og:image:height\" content=\"44\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/die-theorie-der-newswerte\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/die-theorie-der-newswerte\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#\\\/schema\\\/person\\\/a1476c635a57a2c1f85241bec4280b78\"},\"headline\":\"Die Theorie der Newswerte\",\"datePublished\":\"2023-12-07T18:43:08+00:00\",\"dateModified\":\"2023-12-07T18:43:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/die-theorie-der-newswerte\\\/\"},\"wordCount\":671,\"publisher\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/die-theorie-der-newswerte\\\/\",\"url\":\"https:\\\/\\\/brilliancepr.ch\\\/die-theorie-der-newswerte\\\/\",\"name\":\"Die Theorie der Newswerte\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#website\"},\"datePublished\":\"2023-12-07T18:43:08+00:00\",\"dateModified\":\"2023-12-07T18:43:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/die-theorie-der-newswerte\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/brilliancepr.ch\\\/die-theorie-der-newswerte\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/die-theorie-der-newswerte\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/brilliancepr.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Die Theorie der Newswerte\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/brilliancepr.ch\\\/#website\",\"url\":\"https:\\\/\\\/brilliancepr.ch\\\/\",\"name\":\"Brilliance PR\",\"description\":\"Starke Media Relations f\u00fcr eine hervorragende Reputation. 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